lil'Munchies Bakery & Coffee

lil'Munchies is a bakery and cafe in the beautiful center of Teplice, Czech Republic. Founders are two quirky and stylish girl friends who love to create amazing drinks, quality coffee and tasty treats, especially their signature product – filled doughnuts. Their main goal is to introduce brunch culture to people from a small town like Teplice and bring people into a playful and tasty community.

The founders have a very cool and edgy aesthetic, and they also wanted to transfer that to the brand identity. The brand is built around a distinctive logotype and brand mascot, hand in hand with a bright red colour. The girls wanted a bold and quirky brand, but one that didn't shout so much that it drove customers away. Therefore, other colours and elements in the brand are more moderate and in the pastel spirit.